Design notes on creating the look for the Firehouse Expo Conference including ads, on-site signage, brochures, mailers, apparel...etc.
Project: The goal was to visually represent distinctive aspects that would attract firefighters and exhibitors alike. An additional consideration was a tie-in with the EMS Expo classes being offered at the same show. The overall “look” would be used in all advertising materials, show signage and the on-site guide.
Solution: Firefighters relate most strongly to on the job action shots. This is the best method to convey their passion for their work as well as the inherent danger and unpredictability. D2 artists incorporated intriguing and demonstrative photos into the show ads to establish an instant connection with the industry professionals. Since firefighters are equally concerned with hi-tech equipment and safety, we were cognizant of the need to present a modern look yet never forget the extreme nature of the job.
Design notes on creating the look for the Enforcement Expo Conference including ads, on-site signage, brochures, mailers, apparel...etc.
Project: D2 Studios designed the tradeshow format for Enforcement Expo an annual event for the law enforcement community introducing vital new techniques and equipment. Our goal was to create an exciting innovative graphic that represented the multiple aspects of the law enforcement industry.
Solution: Using scan lines that give the illusion of a heat sensing search device used by SWAT teams, we put together three main iconic images. A police officer entering a dark building surrounded by fog adds a sense of danger while a badge and police car reflect authority and security.