WEB BANNER DESIGN
Designing a good web banner for you business.
1. Create a short banner phrase
This will arouse the interest of the viewers and entice them to click on the banner.
2. Good copy
Keep it short, simple and support the banner phrase and should be informative and practical,
making the viewer curious or bringing out a smile.
3. Relevant content in banners
Make sure that the pictures displayed in the banner are relevant to the products/services you are offering on your site.
4. NEW, IMPROVED, FREE
T.V. advertisements have overused the word "NEW", or the phrase "New and improved"... but it still sells!
Similarly on a web banner, nothing attracts a visitor more than the word "FREE"!
It provides an incentive to viewers when they click on the banner.
Please make sure that you deliver what you have promised in the banner.
5. Including logo and link to your URL
If your ad campaign is a brand building exercise, it is advisable to include your logo and a link to your website address.