PRINT MEDIA DESIGN
The feel of a good paper stock, the smell of freshly printed material (subconsciously the smell speaks to a part of our brain that registers the product is something new and exciting), the play of light off the paper with different types of varnishes (either gloss or dull and my favorite a combination of each), the ability to custom die-cut pieces and incorporate different textures and folds just carries a richness of experience.
Printed pieces encourages a degree of concentration and contemplation, the internet encourages diversity in choices and giving information in short bursts. Digital media encourages excitement and wonder. Print encourages contemplation and a certain degree of sensuality. There is certainly room in the world for both.
Unlike a book, magazine or brochure chances of finding the information you bookmarked 5 years ago is often mitigated by the fact that some websites just disappear and that info is no longer available.
Or your computer crashes and you loose all your bookmarks.
I often think of print as a legacy akin to the Rosetta Stone.
Sometimes you need to leave a solid object for the future. In this case, its a paper trail.
Post Cards and Rack Cards