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__At D2 Studios Graphic Design
we create logos that enhance
your businesses image and
set the stage for its  growth.

Logo design is the illustration
of the business.

It is the tool which gives the first impression of a business.

A logo design should be
eye catching and simple.

It is also necessary that the company logo be innovative and a similar logo design is not being used by any other business.

At D2 Studios we "Dress your business for success" with affordable and graphic design and communications at their finest.

Notes on designing the Tech Waves logo

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Project: Design a logo for Tech Waves, an innovative provider of IT solutions, products and services for all size companies. The client did not want the cliché of  typical “wave” imagery. Therefore, water waves or oscillating wave patterns of radiating lines eminating from the logo were unacceptable.

Solution: There was much thought given to analyzing the structure of a “basic” wave. We considered several concepts including sea water that comes toward you, washes over you, has a leading edge or peaks, troughs and ripples.  Eleven preliminary black and white drafts were created using a variety of alternative impressions–all searching for just the “right look.” At the end of the process, the field was narrowed down, the choices refined and color added. The result is shown above: a visually distinctive image that pleased the client with a fresh and vibrant design.

Design notes for the Diverse City Theater logo

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Project: ID2 wascommissioned to rebrand the 4-year old NYC based
Diverse City Theater Co.  with a logo that would be recognizable at-a-glance and somewhat iconic. Because of the project’s complexity, it was necessary to have in-depth discussions with the company’s executive committee before any initial designs could be created.   

Solution: We submitted multiple design concepts and discussed their merits.  After much experimentation, we decided to keep a typeface similar to the original logo but with a more modern flair. The black and red colors where chosen for the type to reflect a well- established company. The mask, long being symbolic of live theater, was chosen as the main graphic. By adding a multi-colored patchwork we successfully conveyed the company’s mission:  to present plays concerning under represented subjects of diversity and employing “color and race-blind casting”.

Design notes for  Schlein Vineyards logo and packaging

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Project: To design a timeless yet upscale logo, packaging and business cards for this high-end family owned estate vineyard in Napa Valley, CA.

Solution: A half dozen rough designs were submitted for consideration with several incorporating images including grapes and vines.  The curves of the lettering in the final logo subtly suggest the rolling hills of the vineyard. Continuity was provided as the design element was also employed for the labels on the bottles as well as other packaging. 

Design notes for the NJ Storytelling Festival Logo

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Project: The New Jersey Storytelling Festival has used a different logo in each of its sixteen years of operation.  D2 Studios suggested that it would be best to have a permanent logo upon which they could build their brand. We wanted to convey the art of storytelling, the connectivity to emotions that it creates and the concept that theater truly began with the spoken word.

Solution: The logo was designed using basic symbols. The eye represents the eye contact between the story teller and the audience, while at the same time adding an air of mystery. The smile and frown symbolize emotions that are inherent in every story. Also, the boxes enclosing each image are miniature stages. This style of design is indicative of children’s’ or “primitive” drawings because oral traditions contributed greatly to the “dawn of learning.”

Design notes for the Power Hawk Green Power logo

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Power Hawk wanted a supplemental logo that would inform there clients “at a glance” that their battery-operated rescue tool is environmentally friendly because it is not gasoline powered nor does it use hydraulic fluids for its operation.

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