Design notes for the production of Diverse City Theater's "Noon Day Sun" by Cassandra Medley
Project: "Noon Day Sun" is an award winning play that chronicles the journey north of an African-American woman in the 1950's, her challenges for a better life and attempt to "pass" for white. The goal was to design promotional materials that would reflect both aspects of the lead character's existence.
Solution: After an in-depth conversation with the company's artistic director and much consideration of the underlying story line, we arrived at the idea of the split woman. The original image was solely that of a black woman. By adding tribal scarification features to the right side of her face, she became more symbolic of Africa. Photoshop technology was used to make half of her face seem white. It also added clouds of swirling light to reflect the fact that this part of her life was somewhat of a dream. The show opened to critical acclaim by the NYC theater community and was nominated for multiple awards.
Design not for the production of Diverse City Theater/Shotgun Productions/Penguin Rep. Theater's "Santa Claus is Coming Out" by Jeffrey Solomon
Project: D2 Studios served as the Advertising and Creative Director of this hit Off-Broadway play. The challenge was to create a major ad campaign that would convey the public’s shocked sensibilities if the holiday icon was discovered to be gay. We were also responsible for creating most of the projections and miscellaneous props for this production. We worked closely with the noted Broadway marketing agency HHC Marketing preparing and trafficking the ad materials.
Solution: The play is about sexuality, not about sex, so it was important that no suggestive images were to be used in the ad campaign. The concept of newspaper headlines was suggested as the best way to convey the immensity of such an announcement. This strategy was reflected in the projections used in the play as well as the program. We also created a “show logo” to be used on promotional items and for web advertising where the main image would be too small or complicated.